Guide

Paper Bag GSM Guide: How to Choose the Right Thickness

GSM (grams per square metre) tells you how thick and strong a paper bag is. Choosing the right GSM balances strength, feel and cost. Here's a simple guide for buyers.

What is GSM?

GSM is the weight of the paper per square metre. A higher GSM means thicker, stronger and more premium paper — but also more material cost per bag. Most paper carry bags fall between 70 and 150 GSM.

Recommended GSM by use

UseTypical GSMWhy
Light retail / takeaway70–90 GSMEconomical, good for light items
Grocery & SOS bags90–120 GSMExtra strength for heavier loads
Boutique / fashion120–150 GSMPremium feel, holds shape
Luxury gift (duplex/art-card)200+ GSMRigid, high-end presentation

Balancing strength and cost

Heavier paper carries more weight but raises your per-bag cost. For bulk export orders, even a small GSM change affects total price — so match the GSM to what the bag actually carries. Our team can recommend the right GSM for your product and budget.

Popular bag types

See how GSM applies across our kraft bags, SOS bags and gift bags, or request a quote and we'll advise.

Get an export quote today

Tell us your bag style, size and quantity — we'll send pricing and samples, and ship export-ready from India.

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